ERIC Number: ED151790
Record Type: RIE
Publication Date: 1976
Reference Count: 0
Managing Corporate External Relations: Changing Perspectives and Responses. Report No. 679.
McGrath, Phyllis S.
Because of their direct or indirect impact on a company, relations with its publics have long been a preoccupation of management. This study, based on information received from more than 500 executives representing 368 companies, documents the complex of issues and publics that shapes contemporary corporate external relations efforts and probes the extent to which management's perception of external relations has affected corporate planning in that area. The chapters deal with the nature of external relations issues and corporate publics; evolving imperatives in the field of external relations; organizing for external relations; executives' roles in external relations; and difficulties involved in evaluating external relations efforts. Numerous tables and charts accompany the narrative. The appendixes provide sample job descriptions for executive positions related to company external relations and list variations in external relations titles and unit designations found among the companies participating in the study. (GW)
Descriptors: Administration, Administrator Role, Administrators, Business, Evaluation Methods, Managerial Occupations, Organizational Communication, Public Relations, Surveys
The Conference Board, Inc., 845 Third Avenue, New York, New York 10022 ($5.00 Associates & Educators, $15.00 Non-Associates)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Conference Board, Inc., New York, NY.
Note: Several pages in Appendix A have marginal reproducibility