ERIC Number: ED151338
Record Type: RIE
Publication Date: 1978-Mar
Reference Count: 0
Relationships Between Perceived Attributes of Innovations and Their Subsequent Adoption.
Allan, Glenn S.; Wolf, W. C., Jr.
Relationships between educators' innovation-adoption behavior and five attributes of innovation (relative advantage, compatibility, complexity, trialability, observability) were examined. The attributes, developed by Rogers and Shoemaker, emerged from research in disciplines such as sociology and anthropology, and the present investigation was undertaken to determine their relevance to educator adoption of innovation. Data on 100 innovative educators collected in tape-recorded form by Wolf and Fiorino were analyzed to determine the effect of each of the attributes on subsequent innovation adoption/rejection. Results of the interpretation support only one hypothesis, that the complexity of an innovation is inversely related to its adoption. Four hypotheses (that relative advantage, compatibility, trialability, and observability would be positively related to adoption) were rejected. It was postulated that these results were due to: (1) the inapplicability of the attributes to the field of education; or (2) a lack of focus in the Wolf-Fiorino data which would permit a valid study of the hypothesized relationship. (MJB)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting, American Educational Research Association (Toronto, Canada, March 27-31, 1978)