This document describes and analyzes an experiment in "social issue communication and involvement" which took place at the 1975 annual meeting of the American Association for the Advancement of Science (AAAS). Data were gathered through the use of a Feedback Ballot consisting of 10 questions about science and society issues, 4 questions to determine the respondents' level of interest in the issues, and 6 options to determine the respondents' preferred modes of involvement. Ballots were completed by 300 of the 4800 persons in attendance. The three issues of the 50 possible that received the majority of votes were: (1) scientists should be actively concerned with the social consequences of their discoveries (52%); (2) a new energy conservation ethic and a redefinition of social advancement need to be developed (70%); and (3) government should regard support of science and engineering more as long-term investments (53%). A follow-up dialogue experiment was also performed. This work demonstrated a method by which issue formulation might be used as a planning device. (MR)