ERIC Number: ED151083
Record Type: RIE
Publication Date: 1977
Reference Count: 0
TV Spots and Supportive Printed Materials on Child-Rearing Practices. Work Unit III. Final Report.
Southwest Educational Development Lab., Austin, TX.
This is the 1976-1977 final report of Work Unit III of Southwest Educational Development Laboratory's Early Childhood Program. The Unit was funded to develop media products, mass media delivery strategies, television spot announcements and supportive booklets designed to increase awareness of certain child-rearing skills and practices among low income parents. The scope of the work during the reported funding period included the development, evaluation and field testing of existing TV spots and supportive booklets; evaluation of the longitudinal effects of the broadcasting, and implementation of a marketing plan for the Positive Parent Products. This report includes descriptions of new product development and continued development of existing products, new product testing and results and other related efforts. Implications and recommendations are discussed. More than 50 pages of appendices contain program materials, consultant reports, data for product testing, materials and surveys used in the product marketing plan, and a list of positive parent consumers. (SB)
Publication Type: Reports - Descriptive
Education Level: N/A
Sponsor: National Inst. of Education (DHEW), Washington, DC.
Authoring Institution: Southwest Educational Development Lab., Austin, TX.
Note: For Work Unit I, see PS 009 789; for Work Unit II, see PS 009 791