ERIC Number: ED150970
Record Type: RIE
Publication Date: 1977-Aug
Reference Count: 0
Social Research and Broadcasting. Proceedings of a Symposium.
University of Southern California, Los Angeles. Annenberg School of Communications.
A special symposium held at the University of Southern California examined an agenda for action, "Social Research on Broadcasting--Proposals for Further Development," which was commissioned by the British Broadcasting Company and written by Professor Elihu Katz of the Hebrew University of Jerusalem. Participants included communications and broadcasting researchers and practitioners; students; and representatives of the television industry, community groups, business, and government. This document identifies the major areas of concern and highlights the issues explored, including portions of the formal presentations, discussions from the plenary sessions, and comments made in the small-group discussions. The first section is a brief overview of the Katz report itself. The second describes some of the reactions of participants and panelists to the report. Issues include the relevance of the findings for the United States, the validity of Katz's assumptions, and the nature of the broadcaster-researcher relationship. The third section discusses applications of the Katz report to the fields of entertainment and political reporting, to other research agendas, and to developing countries. The fourth section contains comments by participants on the future. (VT)
Descriptors: Broadcast Industry, Communications, Conferences, Cooperative Planning, Interdisciplinary Approach, Media Research, Policy, Programing (Broadcast), Research Problems, Television
Annenberg School of Communication, University of Southern California, Los Angeles, California 90007 ($2.50, prepaid)
Publication Type: Collected Works - Proceedings
Education Level: N/A
Authoring Institution: University of Southern California, Los Angeles. Annenberg School of Communications.