ERIC Number: ED150725
Record Type: RIE
Publication Date: 1978
Reference Count: 0
Building Public Confidence for Your Schools. A Sourcebook of Proven PR Practices.
Jones, J. William
This book is designed as a basic guide to the development of effective school public relations programs. The author provides guidelines for setting up effective communication strategies and presents ideas for spreading good news as well as for dealing with problems. One chapter focuses specifically on the difficult communication problems presented by school violence and vandalism, declining enrollments, school district mergers, test scores, strikes, desegregation, student discipline, and school finance elections. The author discusses in turn each of the key steps in developing an effective PR program--from analyzing communication needs and problems, to planning and implementing activities and programs to meet those needs, to evaluating the results. Throughout the book, numerous brief case studies describe actual communication strategies employed by school districts around the country. (JG)
Descriptors: Case Studies, Elementary Secondary Education, Guidelines, News Media, Organizational Communication, Program Development, Program Evaluation, Public Relations, School Districts
National School Public Relations Association, Dept. 78-37, 1801 North Moore Street, Arlington, Virginia 22209 ($15.95 hard cover edition; $11.95 soft cover edition; 10% discount on 4 or more copies; all orders under $12 must be accompanied by check or money order
Publication Type: Books
Education Level: N/A
Authoring Institution: National School Public Relations Association, Arlington, VA.
Note: The appendix may be marginally legible due to small print