ERIC Number: ED150647
Record Type: RIE
Publication Date: 1977-May
Media Bias: Context, Redundancy, and Critical Threshold as Cultural Factor.
Becker, Samuel L.
Bias in mass communication can be defined as interpretation based on factors that are independent of the original information, or as shaping the meaning of information according to the context in which it is placed. Although research has explored the concept of bias from a number of perspectives, its subtle manifestations can be understood best by a careful study of media in different cultures. The importance of the person or nation involved in the event, the intensity or magnitude of an event, and even the designation of an occurrence as newsworthy, are factors determined largely by the culture of the journalist. Cross-cultural comparisons offer different patterns in the kinds of images and the types of stories that are juxtaposed, and these same comparisons clarify the level of newsworthiness required of an event in a particular culture to merit general communication. (MAI)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Association (Berlin, Germany, May 1977)