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ERIC Number: ED150634
Record Type: RIE
Publication Date: 1974-Apr-30
Pages: 10
Abstractor: N/A
Reference Count: 0
Public Relations Education in Colleges and Universities.
Bateman, J. Carroll
Many aspects of public relations practice and public relations education are addressed in this paper. Topics dealt with include the roots of public relations practice, the services that public relations should provide, reasons for the failure of numerous corporations in the area of public relations, past and current trends in public relations education at the college level, concerns about the quality of public relations education, the need for business schools to encourage a broad understanding of public relations as a tool of management, and the formation by the Public Relations Division of the Association for Education in Journalism of a Commission on Public Relations Education to make recommendations for the improvement of public relations education. The paper lists the purposes of the commission and notes that its ultimate goal is to contribute to the professionalization of public relations practice in our society. (GW)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the American Academy of Advertising (Newport, Rhode Island, April 30, 1974)