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ERIC Number: ED150624
Record Type: RIE
Publication Date: 1977-Aug
Pages: 28
Abstractor: N/A
Reference Count: 0
Adoption of Modern Newspaper Design Practices: An Exploratory Study.
Stone, Gerald C.; And Others
Using data from a previous study, this study investigated the adoption of modern graphic design techniques by daily newspapers. A scale of modern design was constructed from available literature and tested for internal validity by determining what design practices were included in sample papers. The scale was then used to test assumptions about the kinds of newspapers that would be more likely to adopt modern newspaper design techniques. The findings suggest that modern newspaper graphics are being used by metropolitan newspapers to attract new or infrequent readers rather than to improve the readability of the paper for regular subscribers. Twelve tables of data are attached. (Author/RL)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (60th, Madison, Wisconsin, August 1977)