This paper examines efforts in Western Europe to monitor and guide the performance of the mass media. The evidence indicates that consumers are increasing their efforts to let the media know their wants and needs; these efforts include complaints to national press councils and action in special-interest groups. Local and federal governments have responded to public opinion by creating press councils or by modifying existing councils, appointing ombudspersons, and establishing codes of ethics or independent regulatory agencies. The report concludes with the hope that these developments will soon lead to a balance among press rights, human rights, and information needs, without the loss of any of these rights. (RL)