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ERIC Number: ED150604
Record Type: RIE
Publication Date: 1973
Pages: 148
Abstractor: N/A
Public Relations and Publicity: Dimensions and Perspectives.
Powers, Gerald, Ed.
The ten papers in this collection, which include articles and transcripts of panel discussions and speeches, deal with many aspects of public relations. Topics discussed include the need to improve the reputation of public relations; how to run a press room at a national convention; issues involved in serving as spokesperson for a state governor; financial public relations; the responsibility of American corporations to the public; the publicity function of public relations; an information campaign launched by the New England Electric System to inform the public about its environmental preservation program; techniques of interviewing; current developments in industrial public relations; and the need for public relations. Introductory materials discuss the history of the Publicity Club of Boston and the background of this publication. (GW)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Publicity Club of Boston, Inc., MA.
Note: Not available in hard copy due to marginal legibility of original document