BORN FREE is a collaborative training and development effort of university-based counseling psychologists and field site teachers, counselors, and administrators. Its purpose is to reduce career-related sex role stereotyping in educational institutions from the elementary through the post-high years. Since much of the project's work is still in the developmental stages, this report describes briefly the procedures being used to evaluate BORN FREE. It focuses primarily on the process of change within participating institutions. There are two general concerns in evaluation: (1) product evaluation, which includes both deliverable products (videotapes and training packets) and observable products (changes in institutional practices); and (2) process evaluation, which concerns the activities by which the products are achieved. (Author/BP)