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ERIC Number: ED149390
Record Type: Non-Journal
Publication Date: 1977-Dec
Pages: 23
Abstractor: N/A
Reference Count: N/A
Expanding the Domain of Agenda-Setting Research Strategies for Theoretical Development.
McCombs, Maxwell E.
This review of the research into the agenda-setting function of mass communications posits a structure of the agenda-setting process in order to (1) organize the existing research literature in a coherent fashion and (2) identify the gaps in our existing knowledge of the agenda-setting function of the press. Major sections of the paper discuss the difference between the concept and the theory of agenda-setting, the concept of agenda-setting, measuring the agenda-setting influence, the theory of agenda-setting, research strategies, suggested priorities in further work, and the applicability of the concept to research in other mass communication settings. (AA)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A