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ERIC Number: ED149388
Record Type: Non-Journal
Publication Date: 1976
Pages: 35
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Ideological Manifestations in Discourse: Toward a Methodology for the Study of Social Movements.
Foss, Karen A.
This paper describes a methodology for studying the ideologies of social movements from a rhetorical perspective and tests the methodology by studying the ideology of the feminist movement. The methodology is a three-step approach: first, a descriptive analysis provides an operational definition of the group's ideology--its self-image, central goal, idealized vision of the future, and identification of its opponents; the second step is to classify the discourse used by groups within the movement according to amount, type, purpose, and audience; and the third step is a content analysis, showing the substantive and stylistic features of the discourse that the movement employs. This methodology was used to compare the rhetoric of three groups within the feminist movement: the National Organization for Women (NOW), Women's Equity Action League (WEAL), and "The Feminists." Results of this study's descriptive analysis and classification of discourse indicate strong ideological differences between the three groups, though the content analysis suggests that the groups merely emphasize different themes within a common ideology. The paper concludes that, with modifications, the methodology can be useful in the study of social movements. (RL)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A