ERIC Number: ED149383
Record Type: RIE
Publication Date: 1975-Oct-22
Reference Count: 0
How Corporations Can Cash in On Good Business Media Relations.
Carty, Walter V.
This speech calls for a new concept of corporate communication that acknowledges public opinion as the final controlling force in society. Candor and credibility govern the methods outlined in the speech for conducting press conferences and for improving communications with the press. The speech asserts that the survival of free enterprise depends on whether business can convince the public that its policies and actions do promote the common good. (MAI)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Speech presented at the New York University-Public Relations Society of America Business-Financial Media Relations Seminar, San Francisco, October 22, 1975