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ERIC Number: ED149341
Record Type: RIE
Publication Date: 1977-Aug
Pages: 29
Abstractor: N/A
Reference Count: 0
Using Confirmatory Factor Analysis to Discern Patterns in Children's Television Viewing.
Miller, M. Mark
This paper outlines the use of confirmatory factor analytic techniques to assess the reliability of television program checklists as indicators of television exposure, to estimate the stability of television exposure over time, and to detect patterns of television content preference. A causal model incorporating these three properties was developed and tested using data collected from elementary school children at three weekly intervals. Results from analyses of the data were interpreted as indicating that the model is a plausible representation of the data. Program checklists were moderately reliable, and television exposure, moderately stable. Preferences for specific types of content including Saturday morning shows, action/adventure shows, and family-situation comedy shows emerge. Uses of confirmatory factor analysis to test other models are discussed. (Author/AA)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (60th, Madison, Wisconsin, August 21-24, 1977)