ERIC Number: ED149336
Record Type: RIE
Publication Date: 1977-Aug
Reference Count: 0
An Ethic for Communication in International Development.
Swartzendruber, Jan E.
This paper presents a model of communication's potential role in international development, suggesting that communication specialists use the model to help international development agencies reach their idealized goals. The model proposes that communication specialists follow five ethical principles: concentrate on process rather than program; work for the agency that most respects the receiver; maximize the strength of subgroups within the agency by enabling them to benefit from one another; link governmental planning systems to the receiver; and use mass media and interpersonal communications in ways that most effectively exchange ideas. The paper applies its communication principles to the work of an existing development agency, the Mennonite Central Committee, and concludes that this organization meets the philosophical requirements of the ethic but falls short in tasks that require academic or political expertise. (RL)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (60th, Madison, Wisconsin, August 21-24, 1977)