ERIC Number: ED149332
Record Type: RIE
Publication Date: 1977-Aug
Reference Count: 0
Empirical Measures of Press Performance.
Becker, Lee B.
This speech advocates the establishment of empirical standards for evaluating the success or failure of press performance. The ideal measure, as outlined in the speech, includes information on specific news coverage, the daily operation of the press, and the media institution's past performance. This information should be precisely gathered and assembled, and comparisons to global situations should be applied wherever possible. For a complete theory of press criticism, certain independent variables, both from the community in which the press institution operates and from within the media organization itself, must also be considered. (MAI)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (60th, Madison, Wisconsin, August 21-24, 1977)