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ERIC Number: ED149315
Record Type: RIE
Publication Date: 1973-Jul-31
Pages: 145
Abstractor: N/A
An Investigation of Communication Efforts and Their Relation to Stages of Adoption of Selected Reading Programs.
Sarbaugh, L. E.; Hawkins, Brian
This panel study was designed to measure the adoption level over a period of one year for a set of ten reading programs being promoted by NIE/HEW. One panel sample included 200 randomly selected school districts; a second panel sample included 100 school systems that had ordered one or more booklets describing the programs by returning a coupon from a brochure mailed to announce the program. Interview data on the main and control samples were collected four times by telephone, at intervals of two to three months; control samples were interviewed concurrently with the second, third, and fourth phases of data collection. Among the many findings discussed were positive relationships between adoption of the programs and external contact (for example, access to university and percent of IRA members) and between adoption and exposure to messages about reading programs. Appendixes detail the data collection instruments, feedback from demonstration centers, elementary linkage analysis, and tabulations of data. (AA)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: National Center for Educational Communication (DHEW/NIE), Washington, DC.
Authoring Institution: Michigan State Univ., East Lansing. Dept. of Communication.
Note: Not available in paper copy due to marginal legibility of appendixes