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ERIC Number: ED148319
Record Type: RIE
Publication Date: 1977-Apr
Pages: 22
Abstractor: N/A
The Effects of Color Realism on Pictorial Recognition Memory.
Berry, Louis H.
This study investigated the effects of color cues as well as the absence of such cues on the recognition of visual images using as subjects 28 college students in a basic communications course. The stimulus materials were slides in three categories: (1) original color (realistic), (2) black and white, and (3) non-realistic color format. Subjects were individually shown 140 stimulus slides for intervals of .5 seconds each. As an immediate post-test each subject was shown the series of stimulus materials plus distractors. A similar recognition session was conducted two weeks later. Analysis of variance procedures were applied to a treatment by subjects design, and in those cases where a significant F-ratio at the .05 level was indicated, further analyses were conducted between all possible pairs of means via a modified "LSD" test. Both color modes were superior to the black and white mode in facilitating immediate recognition of visuals. After a period of two weeks, however, only the non-realistic color mode resulted in significantly higher recognition scores. (VT)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the annual meeting of the Association for Educational Communications and Technology (Miami Beach, Florida, April 1977)