ERIC Number: ED148309
Record Type: RIE
Publication Date: 1975
Television Research: The Potential for Ecological Validity.
Willis, Susan C.
The failure of television research to affect broadcast policy is attributed partially to its methodological inadequacies and its narrow audience. Research tends not to take into account such variables as the program selection behavior itself, the natural viewing context, and other non-content influences. Existing research suggests that television viewing is a parallel rather than an interactive process, but too little has been studied about the effects of television on family interaction and the mediating effects of the family context. These suggest a number of areas which could be profitably investigated. The concept of ecological validity, the sociopersonal as well as the physical context affecting a subject's behavioral system, is a potential strategy for bridging the gap between research and action. It might overcome both methodological and dissemination limitations. The latter problem might be alleviated by making research more comprehensible and accessible to concerned laymen and thus recruit their help in influencing broadcast regulation. (VT)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: N/A