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ERIC Number: ED147918
Record Type: RIE
Publication Date: 1977-Dec
Pages: 14
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Composition of the TV Picture: Suggested Hypotheses to Test the Forces That Operate within the Television Screen.
Metallinos, Nikos
This paper suggests specific experimental designs, criteria measures, and testing procedures for the empirical study of various field forces operative in the structure of the television picture. The purpose of the paper is twofold: first, to illustrate, through selected videotapes, the various field forces and, second, to provide specific hypotheses that will test each of these forces, such as (1) asymmetry of the screen, (2) magnetism of the frame, (3) attraction of mass, (4) figure/ground relationship, (5) psychological closure, and (6) vectors. The paper refers to empirical studies, now being conducted in the fields of visual communication and behavioral science, that investigate the visual structure and aesthetic effects of the television image. (Author/MAI)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Speech Communication Association (63rd, Washington, D.C., December 1-4, 1977)