ERIC Number: ED147856
Record Type: RIE
Publication Date: 1975
Reference Count: 0
A Design for Public Relations Education.
A commission on public relations education, consisting of four educators and four practitioners, met to deliberate and design a model for public relations education. The stated goals of the commission were to examine requirements for the professional practice of public relations, to relate these requirements to education, and to issue recommendations concerning the manner in which education for public relations may be improved. Inherent in the commission's recommendations are the following basic assumptions: students need a well-rounded education in the liberal arts, humanities, communication, and public relations; specialized education at the master's degree level is desirable; and the appropriate place for public relations education is a school or department of journalism. In addition to its curriculum recommendations, the commission presents recommendations concerning public relations educators, relations between public relations practitioners and educators, public relations research, and the need to develop a formalized process for shifting from campus study to the field of practice. (RL)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Association for Education in Journalism.; Public Relations Society of America, New York, NY.
Authoring Institution: N/A
Note: A Report of the Commission on Public Relations Education ; Parts may be marginally legible due to type size