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ERIC Number: ED147854
Record Type: RIE
Publication Date: 1976-Aug
Pages: 22
Abstractor: N/A
Reference Count: 0
The World of the Word.
Heiskell, Andrew
This paper stresses the potentially enormous power of new communications technology and urges communicators to use this power cautiously and wisely. Among the topics considered are the power potential of using communication satellites; the conflict in developing countries between the concept of free communication and the need to protect a people or a culture from harmful outer influences; the occasionally disastrous results of transferring television instruction from one country to another; the importance of considering the costs of communications technology; possible dangers of a one-way flow of information and the desirability of establishing two-way communication; and two recent experiences in obtaining direct telephone response from television audiences. (GW)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Public Relations World Congress (Boston, Massachusetts, August 1976)