ERIC Number: ED147847
Record Type: RIE
Publication Date: 1976-May
Young People and Newspapers: An Exploratory Study. Part II.
Yankelovich, Skelly and White, Inc., New York, NY.
This second part of a two-part report is based on preliminary findings of an investigation into the recent decline in newspaper reading among young adults approximately 18 to 24 years old. It presents more then 50 hypotheses for the decline, derived from the findings of the investigation, documents them with verbatim quotes from members of the three source groups polled in the investigation--personnel in the publishing industry, experts in such fields as sociology and education, and young people--and examines the hypotheses in the light of data derived from other studies. The hypotheses are grouped according to the following topical categories: "A Look at the Youth Market,""The Social Environment--Major Demographic Trends,""Competition from Television,""The Newspaper Habit,""The Industry and the Product,""Life Styles," and "If You Were a Publisher, How Would You Get Young People to Read a Newspaper?" (GW)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Harte-Hanks Newspapers, Inc., San Antonio, TX.
Authoring Institution: Yankelovich, Skelly and White, Inc., New York, NY.
Note: See related document CS203801