ERIC Number: ED147846
Record Type: RIE
Publication Date: 1976-May
Reference Count: 0
Young People and Newspapers: An Exploratory Study. Introduction, Overview and Summary of Conclusions. Part I.
Yankelovich, Skelly and White, Inc., New York, NY.
Although newspaper reading has declined for the entire population in recent years, the decline has been particularly precipitous among young adults approximately 18 to 24 years old. This first part of a two-part report discusses an investigation dealing with young people and newspapers, which involved collecting data on reading habits, television-viewing habits, and demographic patterns of young people; polling members of the publishing industry and experts in such fields as sociology and education; and speaking with groups of young people in all parts of the country. This part of the report provides an introduction and an overview and discusses the background of the study, the research plan, and preliminary findings. It advances numerous hypotheses for the decline in newspaper readership among young adults, based on findings of the investigation. (GW)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Harte-Hanks Newspapers, Inc., San Antonio, TX.
Authoring Institution: Yankelovich, Skelly and White, Inc., New York, NY.
Note: See related document CS203802