ERIC Number: ED147835
Record Type: Non-Journal
Publication Date: 1977-Aug
Pages: 31
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Newspaper Readership Interests of the Young.
Schweitzer, John C.
Data from three studies were used to test the hypothesis that young people have greater interest in events outside their immediate locale than they have in local events. The basic data come from a 1974 survey of 830 people living in Virginia Beach, Virginia, drawing from three age groups: 18 to 24, 25 to 29, and 30 and older. Additional data were obtained from studies conducted in Huntington, West Virginia, and in the Detroit metropolitan area. Each age group was examined for the following characteristics: mobility, attachment to community, community orientation, leisure-time activity, time spent reading newspapers, kind of news read, television news-viewing habits, further information sought from newspaper, and total amount of time spent watching television. The analysis of data supports the hypothesis, and implications for newspaper-reporting strategies are discussed. (RL)
Descriptors: Adults, Local Issues, News Reporting, Newspapers, Reading Habits, Reading Interests, Television, Young Adults
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Michigan (Detroit); Virginia (Virginia Beach); West Virginia
Grant or Contract Numbers: N/A
Author Affiliations: N/A


