ERIC Number: ED147629
Record Type: RIE
Publication Date: 1977-Dec
Reference Count: 0
A Marketing and Distribution Curriculum Guide.
This curriculum guide in marketing and distribution has been designed for children in grades K-6. It is presented much like a cookbook from which recipes (activities) may be extracted and experimented with depending on the tastes (needs) of the children. It is suggested that objectives be reinforced through teacher-developed activities or through a discovery approach wherein students select activities from a list of possibilities. The contents of the guide are divided into five sections as follows, with each unit containing behavioral objectives and suggested activities: (1) the community; (2) functions of individual businesses; (3) production and manufacturing; (4) advertising; and (5) sales. (Author/BL)
Descriptors: Advertising, Behavioral Objectives, Business, Community, Community Characteristics, Curriculum Guides, Distributive Education, Elementary Education, Learning Activities, Manufacturing, Marketing, Merchandising, Publicize, Retailing, Sales Occupations, Sales Workers
New Jersey Vocational-Technical Curriculum Laboratory, Building 4103, Kilmer Campus, Rutgers University, New Brunswick, New Jersey 08903 ($1.75 plus postage)
Publication Type: Guides - General
Education Level: N/A
Sponsor: New Jersey State Dept. of Education, Trenton. Div. of Vocational Education.
Authoring Institution: Rutgers, The State Univ., New Brunswick, NJ. Curriculum Lab.