ERIC Number: ED147439
Record Type: RIE
Publication Date: 1977
Reference Count: 0
Marketing and the Low Income Consumer.
Bureau of Domestic Commerce (DOC), Washington, DC.
This is a revised version of a 1969 bibliography dealing with the characteristics of the market system serving low-income consumers, with programs designed to improve the market system and with problems in low income marketing. This version contains 326 classified, annotated entries. The bibliography covers the following major areas: (1) characteristics and buying practices of low-income consumers, (2) characteristics and practices of commercial enterprises which serve low-income consumers, (3) conflicts and problems in low-income markets, and (5) programs and potential solutions for solving the problems. Another major area includes miscellaneous entries. Each section is cross-referenced. (Author/AM)
Publication Type: Reference Materials - Bibliographies
Education Level: N/A
Authoring Institution: Bureau of Domestic Commerce (DOC), Washington, DC.