ERIC Number: ED146634
Record Type: RIE
Publication Date: 1977
Reference Count: 0
Publications Management: A Guide to Teaching Materials.
Eberhard, Wallace B.
Too few journalism graduates know anything about the problems of management; yet, the higher one rises in the newsroom, the more one must develop managerial skills and talents. This resource guide to teaching materials for college courses in publication management lists books, articles, pamphlets, and audiovisual materials under the following topical headings: advertising; circulation; economics and finance; the editorial department; equipment, production, and technology; labor and personnel; management; newspapers and magazines in the classroom; promotion and public relations; readership; and miscellaneous. The guide also contains fourteen publication-management course outlines from 13 universities, lists periodicals and organizations that have an interest in the publication-management field, and concludes with brief outlines of some typical degree programs that illustrate how a concentration in publication management is integrated into a traditional journalism program. (Author/RL)
Descriptors: Administration, Course Descriptions, Curriculum Guides, Educational Resources, Higher Education, Instructional Materials, Journalism, Journalism Education, News Media, Publications, Resource Materials
Wallace Eberhard, School of Journalism, University of Georgia, Athens, Georgia 30602 (write for price)
Publication Type: Guides - General
Education Level: N/A
Authoring Institution: N/A
Note: Resource Guide prepared at University of Georgia