ERIC Number: ED146597
Record Type: RIE
Publication Date: 1974
Reference Count: 0
A Guide to Press Relations.
Fibre Box Association, Chicago, IL.
Stressing that a positive press-relations program can be extremely helpful to businesses, this publication offers suggestions for establishing press contacts, preparing press releases, holding press conferences, illustrating a story, preparing materials for use in radio and television broadcasts, and developing policies to be followed in emergency situations. It includes a press-relations checklist for emergency situations. (GW)
Publication Type: Guides - General
Education Level: N/A
Authoring Institution: Fibre Box Association, Chicago, IL.