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ERIC Number: ED146592
Record Type: RIE
Publication Date: 1976-Oct
Pages: 33
Abstractor: N/A
Reference Count: 0
The Application of Marketing Science to Educational Settings: A Bibliography.
Stetz, Frank P.
This bibliography, based on searches of "Educational Index,""Resources in Education," and "Psychological Abstracts," lists articles, reports, and dissertations detailing the application of marketing science to educational settings. Entries are organized in five sections: research methods in marketing; marketing research; applications of marketing strategies; the teaching of marketing science/marketing as a career; and general articles. Articles that do not deal with education specifically but that are directly applicable are also included. (AA)
Publication Type: Reference Materials - Bibliographies
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A