ERIC Number: ED146357
Record Type: RIE
Publication Date: 1976
Reference Count: 0
Clothing/Apparel and Accessories Merchandising. A Suggested Interdisciplinary Guide.
Wray, Ralph D.; Hayden, Margaret B.
This curriculum guide contains three sections: introduction, curriculum material, and an annotated bibliography. Introductory information provides an overview of the clothing/apparel and accessories merchandising area, aptitudes needed, and career opportunities; discusses potential career ladders, which are divided into entry level, middle management, and executive level positions; and describes four interdisciplinary approaches, or organizational patterns, which suggest options for the implementation of an interdisciplinary curriculum for the program areas of marketing and distribution, and home economics and related occupations. The curriculum material in this guide covers three broad areas, each consisting of from one to twenty-nine mini-units. Titles of the three areas and sample mini-unit headings follow: General Focuses (human relations); Marketing Focuses (store location, store layout, sales, sale transaction, merchandising mathematics, buying, advertising); and Merchandise Focuses (comparison shopping, federal laws and regulations, determining customer need, merchandise information, merchandise product knowledge, fashion show). Each mini-unit includes a focus heading, behavioral objective, learning activities, and competencies to be developed. The annotated bibliography lists approximately one hundred instructional materials (free or at cost) from federal agencies, state education agencies, businesses, publishers, and consumer agencies. (SH)
Publication Type: Guides - General
Education Level: N/A
Sponsor: Bureau of Occupational and Adult Education (DHEW/OE), Washington, DC.; Illinois State Office of Education, Springfield. Div. of Adult Vocational and Technical Education.
Authoring Institution: Illinois State Univ., Normal.
Note: For a related document see CE 012 723