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ERIC Number: ED146113
Record Type: RIE
Publication Date: 1977-Jun
Pages: 19
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Formal Consumer Education: An Empirical Assessment. Wisconsin Working Paper 6-77-25.
Moschis, George P.; Churchill, Gilbert A., Jr.
The article describes a study of consumer education materials and practices, and suggests guidelines for developing economic education material and programs. Objectives of the study were to (1) assess the effectiveness of consumer-related courses in junior and senior high schools, (2) examine the extent to which students learn consumer-related skills at school, and (3) suggest types of consumer skills educators should teach adolescent students. The skills included consumer affairs knowledge, consumer finance management, and economic motivations for consumption. A sample of 806 adolescents from 13 schools in Wisconsin completed self-administered questionnaires containing skill-related questions and background information about family's socioeconomic status and number of consumer-related courses taken in school. Response data indicated that older students possess the skills to a greater extent than younger students and that middle-class students scored higher than lower-class students. Number of consumer-related courses taken at school did not correlate with degree of skill development. The authors concluded that students learn these skills outside the classroom and that, consequently, course content and teaching methods should be revised. (Author/AV)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Wisconsin Univ., Madison. Graduate School of Business.