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ERIC Number: ED145811
Record Type: RIE
Publication Date: 1977-Aug
Pages: 16
Abstractor: N/A
Reference Count: 0
Priorities for Action-Oriented Psychological Studies of Television and Behavior.
Comstock, George
Violence and advertising are the most visible of many issues receiving attention in the formulation of policy by govermental agencies, the television industry, and advocacy groups. The role in policy formulation of empirical research that identifies relationships between television viewing, individual thought, and behavior is growing in several areas: (1) television advertising and its influence on children, (2) evaluations of existing regulatory policies and of industry practices, (3) the causal hypothesis of viewing violence and viewer aggressiveness, (4) television's influence on voter decision-making, (5) the function and influence of entertainment in the lives of people, and (6) television's role in the lives of the young in developmental terms. Psychological research in such areas is one means by which we can obtain the knowledge necessary to shape television to the image we seek. (Author/DAG)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the annual meeting of the American Psychological Association (San Francisco, California, August 26-30, 1977)