ERIC Number: ED145469
Record Type: RIE
Publication Date: 1969
Reference Count: 0
A Primer in Publicity for Education Associations. PR Bookshelf No. 6.
National Education Association, Washington, DC.
This booklet is designed to help local education associations utilize existing publicity techniques and develop others to provide visibility for the associations and their teachers. Discussion covers the role of publicity and its relationship to public relations (examples and guidelines are given), the development of a news-gathering network within the schools, the relationship between publicity practitioners and media personnel, and presentations on radio and television. In addition, advertising, developing good community relations, and presenting displays and exhibits are investigated. Appendixes include 26 suggestions for projects with publicity value and discussion of a prototypical publicity committee. (KS)
Descriptors: Advertising, Committees, Community Relations, Elementary Secondary Education, Guidelines, News Media, News Reporting, Public Relations, Publicize, School Community Relationship, Teacher Associations
National Education Association, The Academic Building, Saw Mill Road, West Haven, Connecticut 06516 (Stock No. 1273-9-00, $1.00)
Publication Type: Guides - General
Education Level: N/A
Authoring Institution: National Education Association, Washington, DC.