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ERIC Number: ED145349
Record Type: RIE
Publication Date: 1977
Pages: 12
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Effects of Physical Attractiveness, Sex and Sex-Role on Trait Attributions.
Major, Brenda; Deaux, Kay
This research investigates how androgynous men and women are evaluated relative to those who are sex-typed or sex reversed, and also investigates the joint effects of attractiveness and sex-role upon such evaluation. Two studies with replicable results were conducted. In each, approximately 185 male and 185 female undergraduates were asked to rate one stimulus person on a series of bi-polar trait adjectives after reading a fictitious supervisory report about that person. The results indicate that the androgynous sex-role has advantages over traditionally sex-typed or sex-reversed roles, the androgynous person being rated as more physically attractive, popular and interesting. The results further suggest that androgyny might be a more positive alternative for women than for men, since androgynous women were rated higher on all evaluative dimensions, while androgynous men were rated as less assertive and less masculine than the sex-typed male. A possible explanation may be that a moderate degree of assertiveness and a high degree of affiliativeness represent the most positive evaluation of a person; alternatively, it may be that androgyny is perceived to be more similar to the feminine sex-role than to the masculine. (PFS)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Midwestern Psychological Association (Chicago, Illinois, May 5-7, 1977)