ERIC Number: ED145298
Record Type: RIE
Publication Date: 1977
Reference Count: 0
The General Mills American Family Report 1976-77: Raising Children in a Changing Society.
Yankelovich, Skelly and White, Inc., New York, NY.
This report deals with how American parents are raising their children in a period of rapid social change. The study was conducted in three stages: an intensive exploratory phase based on eight focus-group discussions in different areas of the country with both parents and children; in-depth interviews with nearly 100 experts who deal with the American family from a diversity of perspectives; and a final quantitative phase based on a national probability sample of 1,230 families and a total of 2,102 interviews. The emphasis is on traditional values versus changing life styles--greater sexual freedom, self-fulfillment, the blurring of male-female roles, less conformity and more openness and frankness. An attempt is made to provide statistically reliable information on many aspects of parent-child relations, including discipline, health, money, nutrition, television, advertising, schools and education, the impact of working mothers, and values transmission. Results are evaluated independently for the parent, the child, and the family unit. (Author/BP)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: General Mills, Inc., Minneapolis, Minn.
Authoring Institution: Yankelovich, Skelly and White, Inc., New York, NY.
Note: Permission is hereby granted to reprint all or a portion of this material provided a credit line is included in favor of General Mills, Inc., 9200 Wayzata Boulevard, Minneapolis, Minnesota, 55440