ERIC Number: ED145042
Record Type: RIE
Publication Date: 1977-Aug
Blacks' Relationship with the Print Media. Discussion Papers 427-77.
Allen, Richard L.; Bielby, William T.
This paper investigates the media attitudes and behaviors of black adults toward four types of print media: majority, black entertainment, black establishment, and black nonestablishment. The relationships of demographic and socioeconomic characteristics, subjective orientations, and media attitudes and behaviors are empirically examined. Consistent with past research, but with more precise measurement and within a multivariate specification, it was found that those of a higher socioeconomic status tended to read more magazines and print media in general, save black entertainment magazines. Overall, the relationships between all of the media variables pointed to the utility of making certain distinctions within the black press, and to the adequacy of simultaneously incorporating subjective orientations and demographic and socioeconomic characteristics as predictor variables. (Author/AM)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: National Science Foundation, Washington, DC. RANN Program.
Authoring Institution: Wisconsin Univ., Madison. Inst. for Research on Poverty.
Note: Chart on page 20 may be marginally legible due to small type