ERIC Number: ED145041
Record Type: RIE
Publication Date: 1977-Aug
Blacks' Attitudes and Behaviors Toward Television.
Allen, Richard L.; Bielby, William T.
This study explores differences among black adults in their attitudes and behavior towards television and the social processes which determine these differences. A recursive structural equation model was employed to interpret patterns of direct and indirect effects among a set of variables representing demographic and socioeconomic characteristics, general and race-related attitudes, television exposure, preference, and evaluation. Results indicate that variation in attitudes and behaviors toward television (especially those related to perceived bias and perceived bad points of black-oriented situation comedies) is systematically related to differences among black adults in their exposure to the medium, subjective orientations, and demographic and socioeconomic characteristics. One of the most powerful predictors in the model was education. A relationship was detected between education and every television attitude and behavior, save choice of black-oriented shows as favorite. The effects of education on viewing selectively, public affairs viewing, perception of bias in television, and evaluation of one kind of black-oriented programming suggest that differences among blacks in the intellectual climate surrounding television attitudes and behavior may contribute substantially to differences among blacks in attitudes and behaviors. (Author/AM)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: National Science Foundation, Washington, DC. RANN Program.
Authoring Institution: Wisconsin Univ., Madison. Inst. for Research on Poverty.
Note: Paper presented to the Association for Education in Journalism (Madison, Wisconsin, August 1977)