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ERIC Number: ED144551
Record Type: RIE
Publication Date: 1977-Apr
Pages: 15
Abstractor: N/A
Reference Count: 0
The Assessment and Selection of ITV Presenters: Beyond the Intuitive Approach.
Hedrick, Susan C.; And Others
This paper describes the instructor selection process for a television course in health education for undergraduate students. Since presenter selection may be critical for instructional effectiveness, the selection process was designed to utilize objective data to predict the presenter's impact on the intended audience. Audience appeal or ability to hold the interest of the learner was measured by student and staff reactions to 3-1/2 minute video taped presentations. Differences between student and staff preferences emphasized the importance of employing representatives of the target audience in the selection/rating process. (STS)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the annual meeting of the Association for Educational Communications and Technology (Miami Beach, Florida, April 1977)