ERIC Number: ED144287
Record Type: RIE
Publication Date: 1976
How to Plan and Carry Out a Successful Public Awareness Program on Child Abuse and Neglect.
National Center on Child Abuse and Neglect (DHEW/OHD), Washington, DC.
Intended for public and private agencies working in the field of child abuse and neglect prevention and treatment, the manual is designed to assist those responsible for creating public understanding of the problem of child abuse and neglect. Chapters cover the following areas: the value of a public relations program; planning and budgeting a public relations program; implementing the program (including dealing with the news media, writing the news release, and enlisting the support of other community agencies and groups); taking action when a child abuse tragedy occurs in the community; and evaluating the program. Also provided are a list of resources (books, films/filmstrips, slide presentations, radio/TV spots, child abuse and neglect organizations, and advertising and public relations organizations) and a glossary of terms. In addition, reduced photographs of sample brochures, posters, and newspaper advertisements are given. (SBH)
Descriptors: Agency Role, Child Abuse, Child Neglect, Community Support, Information Dissemination, Mass Media, Prevention, Program Development, Public Relations, Resource Materials
National Center on Child Abuse and Neglect, Children's Bureau, Office of Child Development/Office of Human Development, (DHEW), Washington, D.C. 20201
Publication Type: Guides - General
Education Level: N/A
Authoring Institution: National Center on Child Abuse and Neglect (DHEW/OHD), Washington, DC.