ERIC Number: ED143361
Record Type: RIE
Publication Date: 1977-Apr-30
Reference Count: 0
An Assessment of Parent Education and General Needs That Can Be Served by Educational Programming for Television. Executive Summary. G-98.
Applied Management Sciences, Inc., Silver Spring, MD.
The objectives of this national survey were: (1) to order the priorities for educational programing, (2) to identify themes for the parent education television series, (3) to identify any demographic differences in perceived needs, and (4) to identify television programing preferences. Data were collected from three sources: (1) five focus group interviews with small groups in five cities, (2) 48 persons with professional viewpoints on public trends, and (3) a representative sample of 1300 American households. Recommendations based on the findings include: (1) five topics for planning educational programing (parenting and family life, economic/vocational skills and attitudes, health and nutrition, interpersonal relationships, values and morality); (2) planning should incorporate a massive promotional campaign, increased avenues for local involvement, and diverse types of people should be portrayed in normal, realistic situations; (3) decisions regarding target audiences should consider a younger, middle income group in the middle-educated range and a massive promotional campaign to attract such an audience; and (4) a survey should be conducted annually to match television programing to public needs. Demographic data, methodology, and a summary of responses to each survey question are provided. (DAG)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Office of Education (DHEW), Washington, DC. Div. of Educational Technology.
Authoring Institution: Applied Management Sciences, Inc., Silver Spring, MD.
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