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ERIC Number: ED142933
Record Type: RIE
Publication Date: 1977-Jun
Pages: 72
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Readability and Mass Political Literature: The 1976 Presidential Election Campaign.
Zingman, Doris E. Simon
This study was conducted to determine the reading difficulty of commonly available, mass political literature, thereby to determine the reading level necessary to comprehend the bulk of these materials. Material was sampled from three issues of each source--three newspapers and three magazines--during convention and election time periods. To determine reading level, the Flesch Reading Ease Index and the Fry Nomograph were used. Total readability varied from the tenth to eleventh grade level in magazines, according to the Fry scale, to college level in newspapers, according to the Flesch scale. Statistical studies indicate that some 44 million United States citizens over age 25 have not completed twelfth grade and that 45 million read on the eighth grade level or below. Subsequently, the study concludes that approximately 45 million people--37% of the adult population--would experience difficulty in reading the materials sampled and that election materials from commonly available newspapers and magazines were too difficult to serve the purpose of informing the public. (Author/RL)
Publication Type: Dissertations/Theses
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: M.Ed. Thesis, Rutgers, The State University of New Jersey