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ERIC Number: ED142218
Record Type: RIE
Publication Date: 1977
Reference Count: 0
Changing Public Attitudes Toward Television and Other Mass Media. 1959-1976.
Roper Organization, Inc., New York, NY.
This national survey attempted to discover the feelings and perceptions of American viewers--about the roles of the media, about the degree of success broadcasters have as journalists and entertainers, about the appropriate relationship between government and broadcast programming, and about the acceptability of the commercial television systems. The first four chapters focus on: (1) trends in attitudes toward media between 1959 and 1976, (2) media in election years, (3) media compared to schools and government during social change, and (4) attitudes toward programs and commercials. The final chapter describes how the study was conducted. (Author/DAG)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Roper Organization, Inc., New York, NY.