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ERIC Number: ED142197
Record Type: RIE
Publication Date: 1977-Apr-28
Pages: 23
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Comprehension: The Challenge for Children's Television.
Storm, Susan R.
The purpose of this research was to determine young children's comprehension of selected TV program content. The subjects were 210 children in grades K-2. All subjects in groups of five, were shown segments from four TV programs: a scalloped potatoes commercial, a "Batman" and Robin episode, a news story on the MIG-25 and a segment of the "Electric Company." Testing was a one-to-one interview. The percentage of correct responses in the four segments was: the news (75%), "Electric Company" (72.1%), "Batman" (70.9%), the commercial (54.8%). Tentative conclusions were: (1) children understand most of what they see and hear on TV, (2) children don't understand what they say (and appear) to like more than what they appear to dislike, (3) children cognitively understand fairly sophisticated information, and (4) TV research must concentrate on comprehension in conjunction with other variables to explain and identify TV's effects. (DAG)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the annual meeting of the Association of Educational Communications and Technology (Miami Beach, Florida, April 28, 1977) ; Best copy available