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ERIC Number: ED142193
Record Type: RIE
Publication Date: 1976
Pages: 116
Abstractor: N/A
Reference Count: 0
The Management of Communication Resources. A Guidebook for Course Directors.
Makridakis, Spyros
This guidebook is designed to introduce management training into UNESCO's regional communication programs. The course material is intended for actual or potential managers of broadcasting and communication organizations. It presents relevant concepts, methods, and practices as they exist in business management. The guidebook is addressed to trainers of communication managers. It contains a discussion on training methodologies; data for innovative course designing according to needs and situations; and resources for study materials, supplementary texts, and educational aids. It also can be used on a self-learning basis, though some course areas will be disadvantaged without an instructor. The guidebook is divided into two groups or sets of courses. The first group is a four-week set of courses in general management for middle managers. The second group is a set of one-week courses in specialized areas for middle and upper management. The case study method is suggested throughout. (Author/DAG)
Publication Type: Guides - General
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: United Nations Educational, Scientific, and Cultural Organization, Paris (France).
Note: Not available in hard copy due to marginal legibility of the original document