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ERIC Number: ED142182
Record Type: RIE
Publication Date: 1977-Jun
Pages: 97
Abstractor: N/A
Developmental Effects of Television Via Satellite on Canadian Inuit Heads of Household.
Coldevin, Gary O.
This research is concerned with the impact of television in an area where the majority of native adults originally had a limited understanding of the language or conventions of the medium. The survey analyzed is the second measurement of a "time series" research design. Responses to an open ended questionnaire are compared to responses of an identical questionnaire used one and one-half years earlier during the initiation of the satellite broadcasting system in northern Quebec. The second questionnaire used 121 people or 92% of the original television sample and 78 people or 93% of the original non-television sample. Results indicate: (1) a 98% set availability with exposure rates up to 7.4 hours per day; (2) favorite programs were dramatic series (e.g., "Cannon,""Police Story") and the least favorite were "public affairs" shows; (3) preferred broadcast language changed from Inuktitut only to a split between Inuktitut and English; (4) a severe decline in radio listening and a slight increase in newspaper reading; (5) respondents felt television kept the children home and the family together; (6) respondents had a general gain in the understanding of international and national issues, although radio was thought equal to television as an international source and superior as a national source; (7) there were vertical mobility aspirations shifts for offspring; (8) television captured a large portion of the lives of both parents and children but is essentially irrelevant to both their deep rooted customs and environment. This study supports the recommendations for a lateral information flow among northern communities, the establishment of programming relevant to their life style, culture, and language, and the development of production centers in the north. Appendices contain the entire questionnaire and the numerical responses to both surveys. (DAG)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A