PDF pending restoration
ERIC Number: ED142177
Record Type: RIE
Publication Date: 1974
Reference Count: 0
Approaching Mass Media Education Through Communication Research.
Littunen, Yrjo; And Others.
This set of three papers is an account of the Finnish approach to mass media education and to the research orientation which instigated it. "From Mass Media to Mass Consciousness; Current Thinking in Scandinavia" provides a research orientation, presents several examples of research projects, and lists central theoretical assumptions that underlie the orientation and constitute current thinking in Finland. "Education, Mass Communication, Cultural Process" is a reanalysis of educational philosophy. It suggests that: (1) the problems of the mass media are in filling the information needs of the population; (2) the content of mass media education should facilitate a citizen's awareness of his own needs, personally and the larger societal context; and (3) educational and broadcasting policies should be better coordinated. "Why Mass Media Education is Needed in Schools?" presents arguments for the creation of mass media education. It emphasizes that developments in the field of information technology have changed the nature and importance of both information and communication and made mass media education necessary in school curriculums. References follow each paper. (DAG)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Tampere Univ. (Finland). Research Inst.