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ERIC Number: ED141837
Record Type: Non-Journal
Publication Date: 1976
Pages: 35
Abstractor: N/A
Reference Count: 0
[Violence Profiles for Fall Programming.]
National Citizens Committee for Broadcasting, Washington, DC.
This document presented by the National Citizens' Committee for Broadcasting at a 1976 press conference provides an assortment of materials concerned with violence in television. Among the materials included are "Who Sponsors the New Fall Violence?" by Nicholas Johnson, a description of and rationale for the study of advertisers who sponsor television violence, and a statement by Richard E. Palmer, president of the American Medical Association, concerning that organization's commitment, in the form of a $25,000 grant, to encourage media reform. Definitions are provided of the measures used to evaluate the level of violence in various programs. In addition, "An Evaluation of a System for the Continual Monitoring and Periodic Reporting of the Commercial Sponsorship of Television Violence" summarizes the findings of a study to analyze the reliability of two measures of television violence: the number of violent actions and the total time of violence in the program. This analysis was conducted on a sample of 23 prime-time network television programs aired during November 1976; examples of data tabulation methods are included. (KS)
Publication Type: Journal Articles
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: National Citizens Committee for Broadcasting, Washington, DC.